Business Development in a post-GDPR World - £595pp
The General Data Protection Regulation (GDPR) came into effect on 25 May 2018, it’s an evolving beast and an on-going challenge. It has overhauled the way businesses collect, use and store personal data, the consequences of which have altered the approach to business development opportunities.
Implied consent, such as pre-checked boxes or ‘to continue to use our site, accept our Ts&Cs’ are no longer valid. Businesses are now obligated to prove actual consent that must be freely given, specific, informed and unambiguous.
Whilst the GDPR regulatory framework may initially seem rather limiting, this workshop will explore the opportunities for savvy, forward-thinking, digital businesses to advise clients, address their needs and expand upon existing business.
We shall review recent case studies and explore best practices implemented by businesses that are leading the charge.
Topics covered will include:
An overview of the regulatory framework and privacy laws within the UK, EU, alongside a global perspective.
How to ensure your data sources are compliant from a data capture and data purchase perspective, better data equals better customer engagement
Consent practices and preference management, including cookie compliance, online tracking and the opt-in, opt-out process
The interpretation of legitimate interest and impact upon direct marketing
The rise of contextual advertising at the expense of personalised advertising
How to earn the trust of your customers and demonstrate privacy protection
Benchmarking your privacy programme, and why this is so important
How to demonstrate compliance and satisfy GDPR regulators
The likely effect of Brexit on data protection and privacy
Hellen Beveridge, Data Protection and Privacy Expert
Our trainer will be Hellen Beveridge, a multi-disciplinary marketing professional with over 25 years of experience across a broad range of industries. Hellen is currently the Privacy Lead at Data Oversight, where she helps organisations understand and implement data protection strategies. Hellen is also the moderator for the marketing stream of GDPR Summit London, and is an experienced expert speaker on data protection.
Join us to explore the opportunities GDPR presents, review existing strategies and network amongst like-minded peers.