GDPR: The Future of Marketing and Advertising - £595pp
The General Data Protection Regulation (GDPR) came into effect on 25 May 2018 and will disrupt the marketing industry like nothing before. Those businesses willing to adapt and evolve within these new parameters look set to gain a competitive advantage.
During this workshop we shall explore the likely impact of GDPR upon marketing and advertising, in addition to the influence of the Privacy and Electronic Communications Regulation (PECR), alongside the imminent ePrivacy Regulation.
This event will provide an insight into how leading professionals within marketing and advertising industry are preparing for the future.
Topics covered will include:
An overview of the regulatory framework and privacy laws within the UK, EU, alongside a global perspective
Customer trust and privacy, how businesses should take the initiative
Assessing your vulnerabilities from a risk management perspective
How to ensure your data sources are compliant from a data capture and data purchase perspective
Everything you need to know about consent and the compliant opt-in, opt-out process
The interpretation of legitimate interest and impact upon direct marketing
The rise of contextual advertising at the expense of personalised advertising
Our trainer will be Hellen Beveridge, a multi-disciplinary marketing professional with over 25 years of experience across a broad range of industries. Hellen is currently the Privacy Lead at Data Oversight, where she helps organisations understand and implement data protection strategies. Hellen is also the moderator for the marketing stream of GDPR Summit London, and is an experienced expert speaker on data protection.
Join us to debate how the marketing and advertising industry may evolve, discuss and review existing strategies whilst networking amongst peers.