It starts with data, it’s no longer an outcome of what we do. When we look back, we amass loads of “history” of things, now we leverage that history to define how and what we do. Hence the adoption of data lakes, IoT, and the commonly held view of data is more valuable than oil. Embracing data helps us make better decisions, delights our customers, delivers growth, and safeguards our business. Safeguarding your business is no longer about just placing firewalls, VPNs, and endpoint protection. You need to know what you’re protecting, otherwise you’re at risk.