Catherine Armitage

Director of Digital Policy, WFA

At the World Federation of Advertisers (WFA), Catherine Armitage provides strategic guidance on some of the digital governance challenges facing advertisers in a data-driven, hyper-connected world.

She runs the WFA’s Digital Governance Exchange forum and leads advocacy work to represent the voice of marketers. Catherine began her career at Procter & Gamble, where she led brand marketing initiatives and coordinated e-commerce strategy across Western Europe.

My Sessions

ePrivacy 2020: Cookies and Analytics

The EU’s e-Privacy Directive and GDPR impact how your website may use cookies to track your visitors from the EU. This session will look at the current legislation and what organisations are required to do in terms of cookies and analytics in order to comply with the current regulations.

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